CI
The S&W wordmark, corporate colors and usage rules. Please follow these guidelines when using the logo in print, exhibitions or partner materials.
Wordmark
Wordmark
The S&W wordmark is the basic element that represents the company. It is used in one color only, S&W Navy. Use the file below as it is, without changing proportions or re-setting the letters.
Typeface
S&W typeface
The S&W brand typeface: a firm, clean face in the same spirit as the wordmark, giving screen and print one consistent voice. In the Black weight the letters S, & and W carry the exact letterforms of the company wordmark, so typing 'S&W' reproduces the logo. Three weights (Regular, Bold, Black) covering 11,172 Hangul syllables, Latin letters, numerals and symbols.
S&W Sans
가 나 다 라 마 바 사 아 자 차 카 타 파 하 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9 & % ( ) + = @ ?
- S&W Sans RegularWorking steel for 60 years: marine engine components, industrial fasteners and forgings.
- S&W Sans BoldQuality comes from the system, not from inspection.
- S&W Sans BlackWorking Steel Since 1967
- 01Headings and text
Bold or Black for headings, Regular for body text, on the website, internal documents, presentations and exhibition graphics.
- 02Installation
Double-click the three TTF files in the download to install, then choose 'S&W Sans' in Word, PowerPoint or other applications.
- 03Internal use
For employees and partners authorized by the company. The download is password-protected; the password is provided internally. Do not redistribute or sell the font.
Color
Corporate colors
The corporate color is a single color, S&W Navy, the color of the wordmark. It is the only color used for the logo and accents.
- S&W NAVY
- HEX #000080
- RGB 0 · 0 · 128
- CMYK 100 · 100 · 0 · 50 (approx.)
Usage
Usage rules
The wordmark is used in S&W Navy on light backgrounds only.
- 01Clear space
Keep at least half the letter height clear around the wordmark; do not overlap other elements.
- 02Minimum size
At least 20 mm wide in print and 80 px wide on screen.
- 03No recoloring
Do not apply any color other than S&W Navy (#000080), and no gradients, outlines or shadows.
- 04No distortion
Do not stretch, rotate, re-space or use part of the wordmark.
- 05Backgrounds
Use on white or a light solid color. On photographs or dark backgrounds, place the wordmark on a white band.
- 06Company name
Write the company name as S&W Corporation in English.